| on 10-03-2008 18:56
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Published in : , Music |
 With just one album, Orchestral Manoeuvres in the Dark more or less destroyed their career. And they weren't the only ones: the early 1980s were littered with commercial suicides. Bob Stanley finds out how it all went wrong.
Guy Hands wouldn't allow it these days - what are these "artists" trying to do? Bankrupt the company? - but in 1983, no one batted an eyelid when a major chart band followed a multimillion selling pop album with something extremely obtuse. An album, even, that contained no obvious hits and soundtracked the cold war at its coldest. No one bought it, mind you, so Orchestral Manoeuvres in the Dark's Dazzle Ships came to be viewed as a heroic failure - the ultimate commercial suicide.
"Every year we'd visit American Forces Network [the broadcaster for US troops] in Germany," remembers OMD's Andy McCluskey. "There were almost a million people at [the US] Frankfurt base, it was like a colony. And we'd see the same guy every year when we went there to do an interview. So we gave him Dazzle Ships and he said, 'Wow! Gee, what a weird album. Radio Prague? Let's play it! They'll think the commies have invaded!'" Architecture and Morality, OMD's third album, had been a monster hit following its release in 1981, with any number of potential singles. Souvenir was first out of the block and made No 3. When Joan of Arc got rave reviews ahead of the album's release, McCluskey told Smash Hits: "That's nothing. Wait until you hear the next single - it's our Mull of Kintyre." Maid of Orleans duly became another huge hit in the UK, and Germany's best-selling single of 1982. (read more)
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